Tag Archives: Kansas City

Charter Schools: The Power of Marketing

Wednesday’s New York Times ran a front-page story on some Harlem public schools that are responding to pressure from charters by aggressively marketing themselves. Such marketing typically includes school tours for prospective parents, augmented by postcards and brochures, with most campaigns [amounting] “to less than $500, raised by parents and teachers….”

The Times story tells how prospective parents touring P.S. 125 with its principal, Rafaela Espinal, showed appreciation for the low number of students they saw in each classroom and the school’s impressive physical amenities, which include a rare swimming pool. But some parents, according to the Times, still weighed sending their child elsewhere. Continue reading

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